The virtual face of your business is your website; no matter you are a startup or a corporate company! Almost all of your customers will use the internet to find your business before trying anything else. If someone is new in an area and wants to find dentists, coffee shops, ice-cream parlor or mechanics, what do they do? They will search online! Those little searches takes little time that a business must be prepared to stand out and capture the potential customer in the fleeting moments that they have.
A potential customer flipping through results mapped by Google search might ignore the first two businesses for not having websites to look at. They tap on the third business website and find it does not works well on their Smartphone so they skip, so number four. You need a website that holds good SEO ranks and is mobile friendly at the same time. The website of your business needs to be professional and practical. It needs to contain the right amount of the content to convince potential customers. It not only needs to be consistent with your signage and your brochures, but it also needs to be better than those elements. Your web site needs to derive more and more traffic to your business even if you don’t sell anything online.