You might have heard of Google Adwords, but don’t know its exact meaning. Let us take you on a tour to simplify this term. Google Adwords is an advertising system which allows you to place your advertisements on the search results, by paying for them. This phenomena works on “pay per click” system; means the Adwords program enables business to set a budget for advertising and only pay when someone clicks the advertisement. The results of Google Adwords are totally dependent on the choice of keywords.
There are different options available when choosing keywords for your Adwords, two of them are:
Exact Match- Your ad is shown for searches that exactly matches the phrase searched.
Broad Match- This reaches to most of the users by showing your ad whenever your keyword is searched for.